You smell that? Smells like a Situation up in here

Jersey Shore’s well-chiseled ladykiller — Mike “The Situation” Sorrentino — is cooking up a sweet-smiling deal to launch his own fragrance. The personal trainer confirmed the news to NBC newsmagazine Access Hollywood, where he served as a guest correspondent at the 2010 Grammy Awards.
The cologne

will likely be called – What else? – “The Situation” and is expected to debut later this year. -popcrunch

Well, I officially want 2 things for my birthday now: The Shake Weight  and "The Situation" cologne.  I'm not sure if you would spray this on your neck or your abs, but since I want to be ripped like Rambo, I'll do both.  It's about time I find a fragrance that captures the essence of the Jersey Shore. The secret formula is of course a mixture of red bull, vodka, Banana Boat tanning oil, and a splash of Ron-Ron juice.

I'm happy for The Situation. Not only has he made the name "Mike" cool again, he's taking full advantage of his fame.  I heard the other cast members are following his example and coming out with their own line of goods:

Angelina is going into the luggage business and has her own line of Hefty Bag Suitcases. They are all natural, and they are hot.

JWOWW has her own line of padded bras to give girls that "they are obviously fake, but look how I can fist pump while wearing a sock across my chest, and there are NO nipple slips!"

Ronnie has his own line of "Testicle Jars" that girls can use to place their man's balls into after they break rule #1: NEVER FALL IN LOVE AT THE JERSEY SHORE

I'm sure we'll see the other cast members try to capitalize on their fame soon enough.